The iPhone XS Max (pronounced ‘Ten S Max’) is the biggest smartphone Apple has ever made. With a 6.5-inch display, hardly any screen bezel and the now-iconic screen notch it’s a dominating presence in the hand.
It also dominates the pocket, both in terms of size and price. As well as being the biggest, the iPhone XS Max is also the most expensive iPhone to date, with Apple delivering a handset with a screen size that rivals the most premium of Android flagships.
Update: the iPhone XS Max has some new competition from the Samsung Galaxy S10 Plus, so we’ve added comparisons to Samsung’s flagship.
This is a bold statement from a firm that has, up until 2017 with the introduction of the 5.8-inch iPhone X, resisted the urge to push the screen size envelope to the same scale as its Android rivals.
However, Apple has decided that now is the right time to supersize its smartphone display and the iPhone XS Max is the first generation of the new, larger form factor.
For those who crave more screen for video and gaming on the move, the expansive display of the iPhone XS Max will be a welcome addition to Apple’s lineup, while those wanting a premium experience without the supersized dimensions can take comfort that it’s launched alongside the smaller iPhone XS.
iPhone XS Max price and availability
- iPhone XS Max 64GB price: $1,099 (£1,099, AU$1,799)
- iPhone XS Max 256GB price: $1,249 (£1,249, AU$2,049)
- iPhone XS Max 512GB price: $1,449 (£1,449, AU$2,369)
As we’ve already hinted, this is a premium phone with an even more premium price tag. The iPhone XS Max starts at $1,099 (£1,099, AU$1,799) for the 64GB model, which is $100 (£100, AU$170) more than the iPhone XS. In the UK, our guide will help you find the best iPhone XS Max deals on contract.
If you want more internal storage, the 256GB iPhone XS Max price is $1,249 (£1,249, AU$2,049), while the most expensive 512GB version will set you back a staggering $1,449 (£1,449, AU$2,369).
There’s no mainstream smartphone that costs more than the 512GB iPhone XS Max, putting it in a league of its own in terms of pricing. You do get a lot of phone for the money – but there’s no getting away from the fact that it’s an awful lot of money that Apple is asking for.